How LetaLife saves Letting Agents on marketing costs

A major expenditure in many letting agent’s budget is the high cost of advertising properties and marketing their agency via paper based media and also high priced websites which charge large monthly fees for services which LetaLife offers at no cost.

Unfortunately the effectiveness of such expensive advertising is becoming less and less. The old reasons for purchasing a newspaper or searching through a paper directory are quickly evaporating as modern media provides a quick easy solution for those of us searching for the latest news, gossip and sports information.

Weather forecasts and television listings are easily available via teletext as well as on the Internet. Even the scantily clad page three girls have their own website now at Page3.com.

Nevertheless high cost websites may find it difficult to justify the large fees they charge and letting agents are beginning to question the value they get for the money they spend. LetaLife has always prided itself on providing low to no cost options for agents while maintaining high standards of service.

Local newspapers are found online but they are fighting against the tide of modern technology and seem to be slow to realise that they need to do more than simply reproduce their content online if they are to compete.

Phone directories are generally less used these days as people again turn to the internet for a faster and cheaper service.

The future is in specialisation. Media within niche markets have an excellent chance of survival as they can provide expert and relevant material, which appeals strongly to their target audience. Advertisers know that the right people will be seeing their message and can more easily gauge the value for cost of their hard-earned budget.

The internet is full of niche websites. Websites which attract the specific clients you are looking for. LetaLife is such a niche website. Consistently we attracted over 2 million unique visitors to our website. ( 3 million + in 2006) Every one of those visitors was interested in the rental market place. Unlike some other high traffic websites, we only deal with rental property - of all kinds. So although there are other property websites with higher traffic, they will be split between purchasers, sellers and rental clients.

All our traffic is rental property traffic only.

For the intelligent and wise letting agent, this means good news. A clued-up modern agent can use the Internet to his or her own advantage at a minute fraction of the cost of the old paper based advertising budget.

From our own experience since setting up our own Property Rental Portal in September 2000 vast numbers of the UK population and those relocating from abroad - now rely entirely on the internet to find their next home. LetaLife is used to find tenants, landlords and letting agents across the UK. In 2005 we introduced a holiday property letting option as well, for property rentals internationally.

Classified property advertising is now firmly ‘happening’ on the Internet. The major strength of such sites is the facility to collect a huge number of adverts for rental property across the UK onto one site and yet allow visitors to find suitable accommodation right down to the local village/town level.

So someone typing a search term into Google (the most used search engine) will be able to home straight in to information on a popular site. That advert could well be yours and placed at no cost other than the time taken to visit our website and type it in. ogle.

On the Internet – ‘Content is King’ and this means that people are searching for a result. They are not always looking for a landlord, but they well may be looking specifically to “Cardiff Bay apartment Rental” or other similar variations and places. If they type that into Google – they will find it – and then they will contact you – if your advert is on the page they click through to.

The chances of you achieving a top result in Google with your own website for numerous searches in your locality, without spending a great deal of money or a huge amount of time on Search engine tuning is negligible. Why bother? You can get the benefit from someone else’s site free of charge.

Spend your money and time more effectively and make use of our systems. We've done all the hard work for you. Including the provision of a mobile website version of LetaLife to enable mobile phone internet users to access your adverts and agency listings simply, quickly and easily.

In conclusion, any cost benefit analysis will show that LetaLife offers unbeatable value to Letting Agents, both for individual rental property advertising and for raising an agency's own profile ensuring a steady supply of strong leads.